Source: Roblox Creator Hub · CC BY 4.0 · View source · Code samples: MIT Imported 2026-10-03. Formatting adapted for this site.
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The summary section serves as a snapshot of the aggregate performance of your notifications. A minimum of 100 aggregate impressions is required to display the performance statistics.
| Statistic | Description |
|---|---|
| **Opted-in Users** | The total number of users that have turned on notifications for your game. Please note that this does include users under the age of 13 who are only able to receive notification of [experience updates](/docs/roblox-production-promotion-experience-events#announce-experience-updates), not personalized [experience notifications](/docs/roblox-production-promotion-experience-notifications). |
| **Impressions** | The total number of user impressions all of your notifications have received in aggregate. |
| **Clicks** | The total number of clicks all of your notifications have received in aggregate. |
| **CTR** | The rate at which users are clicking on your notifications, calculated as the ratio of clicks to impressions. |
| **Turn Off** | The rate at which users are turning off notifications for your game directly from your notifications, calculated as the ratio of turn off actions to impressions. |
| **Dismiss** | The rate at which users are dismissing your notifications, calculated as the ratio of dismiss actions to impressions. |