Source: Roblox Creator Hub · CC BY 4.0 · View source · Code samples: MIT Imported 2026-10-03. Formatting adapted for this site.
Share links
Share links are unique and trackable links that generate metrics that allow you to track and grow your off-platform user acquisition. You can also use custom LaunchData to provide in-game perks to users that join through your share link.
The analytics available for share links include metrics like how many new users have arrived at the game details page through a share link, and which off-platform channel has brought in the most engaged users. There is no limit to how many share links you can create per game; creating different links for different channels can help you keep better track of acquisition metrics.
For more information on the analytics for share links, see the Acquisition page.
Create a share link
Note
You can only create share links for games you own. For group-owned games, you must be a member of the group with the Create and configure share links permission, and the share link must be created from the group account.
To create a share link:
- In the Creator Dashboard, go to Creations and select the Share Links tab.
- Click Create link.
- Enter a unique campaign name and select the game you want to create a share link for.
To enable custom LaunchData, toggle on Use custom LaunchData and enter a LaunchData parameter. 5. Click Generate link.
The new share link generates instantly and is ready to be shared.