Reach a massive global audience

Our efficient discovery capabilities offer a massive opportunity to find the right audience and acquire new users. We also provide a robust analytics suite of tools to measure and gain insights on your game's performance. This allows you to adjust content strategies and rapidly iterate to get your desired outcome.

Discovery for millions of users on a variety of devices and form factors

Roblox works out of the box on PlayStation, Xbox, Android, iOS, PC, Mac, and Oculus. You get one-click publish and discovery that reaches hundreds of millions of users on a vast social network.

Discovery for millions of users on a variety of devices and form factors

Discovery

Roblox user base

Global and localized

Users from all over the world can interact on our platform, enabled by our robust localization tools, letting you take advantage of automatic text and chat translation or custom translations provided by you.

Global and localized

Localization

Analyze and grow your creations

Roblox offers a variety of analytics features to help you chart growth, track user behavior and retention, and find opportunities for optimization. You can use analytics to understand what actions you can take to grow your creations.

View metrics and performance

Measure and gain insight into your game's performance to adjust content strategies. View dashboards on retention, engagement, acquisition, and monetization.

View metrics and performance

Core metrics

Performance

Create and track events

Add event tracking to your games and visualize monetization and usage patterns.

Create and track events

Events

Grow your games with great design

Learn how successful games design their core game loops, UI and UX, monetization, and more.

Grow your games with great design

Design