Design games on Roblox

A designer's role is to create an engaging game for players, retain those players over time, and devise a sustainable monetization model to fund further development. Whether you are a novice designer or a veteran, Roblox offers a variety of resources to help you through the design process.

What's new

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Sketch Series: Onboarding Techniques

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Sketch Series: Retention Metrics

Design your game

Design for Roblox: Learn how Roblox is unique as a platform and how to design games with these factors in mind.
Core loops: Learn how to design central gameplay systems to build your game from the ground up.
Prototyping: Learn different prototyping methods for exploring your game's potential and how they can help bring your vision to life.

Build your game

Onboarding: Learn how to design an effective onboarding experience to retain as many new players as possible, increase potential concurrent and daily active users, and improve your game's monetization potential.
Onboarding techniques: Learn strategies to help direct players through the onboarding funnel as quickly and seamlessly as possible.
Quest design: Learn how to effectively design quests, achievements, and dailies to increase engagement and retention in your games.
UI and UX design: Learn how to design user interfaces and how to design an intuitive and engaging game.

Monetize your experience

Monetization foundations: Learn monetization best practices and shop design to maximize your experience's monetary growth potential.
Season pass design: Learn how to design season passes for your experiences to deliver new content, promote player retention, and generate revenue.
Subscription design: Learn how to design recurring purchases that your players look forward to each month.
Contextual purchases: Learn how to design compelling and unintrusive purchase opportunities that occur outside an experience's shop.
Balance virtual economies: Learn best practices to balance virtual economies when introducing new events.

Support your game

LiveOps essentials: Learn how to design content that keeps players coming back and enjoying your game after launch.
LiveOps planning: Learn how to maintain a dynamic and captivating game through interweaving the release of two types of content.
Analytics essentials: Learn how to leverage key performance indicators (KPIs) to identify the health of your game and potential growth opportunities.
Content updates: Learn how to design content cadences to keep players engaged between larger game updates.