Production

Once you have created your game, you may want to find an audience for it and keep them engaged over time. You need to consider:

Publishing to make it public for everyone to enjoy.
Promotion to bring in new users.
Monetization strategies for selling any products within it.
Localization to help users around the world understand it.
Analytics to monitor how it's performing.
Game design to create and maintain an engaging player experience.

Publishing

When a game is ready to play, you can publish your game on any devices you choose. A game can be published privately (default) in order to test and save to the cloud, or publicly so that it can be discovered and played by other users.

Monetization

Users can spend Robux in games for items such as new vehicles or power-ups, and creators can also earn Robux from engagement-based payouts, private servers, paid access in Robux, and paid access in local currency. There are two main methods of monetizing within a game:

Developer Products - users can purchase multiple times. Great for in-game currency purchases.
Passes - users can only purchase once. Great for VIP passes or permanent power-ups.

Both are sold for Robux at a price you choose. You can then trade Robux for real world currency using the Developer Exchange.

Localization

Roblox players come from around the world and speak a variety of languages. It's

understand and enjoy it.

Roblox automatically captures text from a game and stores it in a table for translation in the game's Localization page, where all localization settings can be configured.

Promotion

You can promote your game within the Roblox Ecosystem in multiple ways:

Use the Ads Manager to create ad campaigns using image, video, or portal ads within existing games.
Roblox experience events are time-based events that users can join and discover through an events detail page.
You can use integrated features such as update announcements and experience notifications to promote your content to a wider audience and keep in touch with your existing user base.

Analytics

Roblox offers a variety of analytics features to help you chart your game's growth, track user behavior and retention, and find opportunities for optimization.